PepsiCo / Frito-Lay - Shopper Marketing Programs
Influencing shoppers to buy more snacks.
Shopper marketing is all about understanding how people shop and using those insights to develop marketing programs that influence their behavior. For PepsiCo’s billion-dollar CPG snack and beverage brands, we came up with new ways to interact with shoppers in-store and online throughout the entire path to purchase. With business goals ranging from awareness of new products to driving new customers to certain retailers, we always started with understanding how shoppers were shifting their behavior within the rapidly evolving marketplace.
Circle K - Doritos Mix Campaign
Target - Summer Campaign
Smartfood Popcorn - Summer Instagram Campaign
Various CPG Campaigns
Pepsi - NFL Campaign
Walmart - Quaker Product Launch Promotion
SunChips - Summer Campaign
Doritos Loaded - Walmart Product Launch Campaign
Walmart - Lays Do Us a Flavor Campaign
Dollar General - Summer Campaign
Dollar General - Lays Do Us a Flavor Campaign
7-Eleven - Store Takeover Campaign
From concepting retailer-specific annual operating plan programs to leading creative teams from brief to execution on daily projects, I took a deep dive into the world of shopper and experiential marketing as the Creative Director for ladder up concepting and big bet shopper marketing programs.
500+ shopper marketing concepts
In-store POP displays, end caps, aisle signage, window clings
Digital display, microsites, content creation
Paid and organic social
Directed design, animation and shoots for video and still imagery
App development, AR, image recognition, gaming
Sweepstakes, contests, giveaways, couponing
Sampling events, experiential campaigns
Print ads
Packaging
Sales team materials