Pepsi-Co / Frito-Lay - Point of Purchase & Packaging
Grab the attention of busy shoppers.
In the highly competitive world of shopper marketing, you only have a few seconds to grab a shopper’s attention while they’re skimming down aisles. They’re already in the store, but how do you get them to interact and eventually buy your product? It’s all about your point of purchase marketing.
For PepsiCo’s billion-dollar CPG snack and beverage brands, we created eye-catching retailer-specific point of purchase and packaging to help educate, engage and inspire shoppers to purchase.
Freestanding displays and pallets
End caps
Hanging shelf signs
Shelf talkers
Dump bins
Floor graphics
Window clings
Kept up with printing trends and capabilities
Incorporated led lighting, audio, video, movement, die-cuts, and digital capabilities