Eyemart Express — SEO Content

Launch a fashion-forward brand online.

Eyemart Express, a leading optical retailer and the fastest provider of quality prescription eyewear in the industry was launching a new brand called High Street. An exclusive and chic frame collection for women was made to feel expensive but was actually affordable. Eyemart Express collaborated with famed eyewear designer Selin Olmstead, who previously worked on lines for Oscar de la Renta, and then they collaborated with me to write SEO-friendly content for the website and product descriptions.

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In an effort to really get to know the High Street brand, I took all of the beautiful samples home and tried them on. While looking at myself in the mirror wearing the frames, I wrote the brand DNA statement, philosophy statement, tagline, and copy for the e-commerce site including all of the product descriptions. While I don’t wear glasses myself, I was able to draw creative inspiration from my love of fashion.

Eyemart Express — SEO Content

Launch a fashion-forward brand online.

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