Capital One - Savor Credit Card Launch CRM

Make customers hungry for a new dining card experience.

Capital One was launching an exciting new dining rewards card called Savor. To introduce the new brand and card benefits to existing and new Upmarket Heavy Spender C1 customers, we created premium and standard acquisition direct mail kits. We were able to seamlessly integrate the card’s Gather Round brand positioning into our new creative formats, bring the card benefits to life through slice-of-life visuals and write copy around a unique messaging positioning statement, Turn Meals into Memories, which C1 ending up using throughout all of their marketing channels.